UNIQLO reveals the Filipino faces to exemplify it’s MADE FOR ALL Philosophy.
UNIQLO, the global apparel brand from Japan announces the complete Cast of highly admired Filipino personalities to embody its MADE FOR ALL Philosophy. MADE FOR ALL is the UNIQLO brand philosophy that captures the company‟s vision of providing casual clothing that is made for all people regardless of age, gender, ethnicity or any other ways that define an individual. The “UNIQLO Cast” plays a vital role in creating a bridge between the UNIQLO brand and the heart of every Filipino.
Chris Tiu, Iza Calzado, Chito Miranda and Nikki Gil are the faces of UNIQLO in the Philippines. UNIQLO believes that the Filipino Cast members exemplify the MADE FOR ALL philosophy in their own daily lives. Each cast personifies different characters – sporty, fun, witty, serious, spontaneous — bringing out their own individualities. Despite these differences, they find a piece in UNIQLO that suits their distinct preference. Through Chris, Iza, Chito and Nikki, UNIQLO trusts that Filipinos will identify themselves in every product offering that the brand is set to bring to the Philippines.
“We are happy that the UNIQLO Cast is finally revealed. We believe that they will be able to communicate UNIQLO‟s brand message and philosophy—„MADE FOR ALL‟—with such zeal and passion, our objective is to let Filipinos know that UNIQLO has clothes for every individual – no matter who they are, what they love or where they are from.. As we say in the company, there is a UNIQLO for everyone,” explains Katsumi Kubota, Chief Operating Officer of Fast Retailing Philippines, during the sidelights of the UNIQLO Cast Party.
The announcement of the four members of the “UNIQLO Cast” serves as a showcase of UNIQLO‟s preparations leading up to the opening of the very first UNIQLO store in the Philippines this coming June 15, 2012, at the 2nd floor of the Main Building, SM Mall of Asia in Pasay City.
Chris, Iza, Chito and Nikki will be seen in the upcoming advertisements of UNIQLO in the Philippines.
Christopher John Alandy-Dy Tiu, or “Chris Tiu,” is a true sports figure, an inspiration for education (with two college degrees), he hosts, does commercial modeling and product endorsements, and also has his own business-all these while projecting a wholesome image.
Maria Izadora “Iza” Ussher Calzado is what you call a “triple threat:” can act, dance and sometimes sing. She is part of ABS-CBN‟s impressive roster of talents and is a co-host of ABS-CBN‟s hugely popular Sunday noontime show ASAP.
Funny and witty, Alfonso “Chito” Miranda is a singer-songwriter, the main man of Parokya ni Edgar, a funk rock/alternative group that made ripples in the early 90s music scene. Their group gave Filipino rock music a truly unique sound that was loved by many Filipino music fans regardless of socio-economic status and age.
After singing the TV ad jingle of a popular softdrinks brand, there was no stopping Monica Pauline “Nikki” Gil from conquering local showbusiness. She loves hosting, singing, acting in movies and now even in theater. She is also a staunch protector of the environment and a popular product endorser just like Chris Tiu.