Do you still remember when you began patronizing Buy One, Take One burger? Minute Burger popularized such promo which made many Filipinos happy and fond of eating affordable burgers.
It was in 2012 when Minute Burger first introduced its BIG TIME burgers. Immediately, Black Pepper and Bacon Cheeseburger quickly made its way into the stomachs of many Filipinos who have been long searching for premium flavors that are principally above in quality and taste, with a very wallet-friendly price tag.
In the past years, Minute Burger have made efforts that prioritize in providing their customers a wider selection of premium products – the addition of Beef Pizza Burger and Crispy Chicken with Roasted Sesame have proven that the people behind it understands the reality that customers are always looking for something new, unique, and outside their comfort zone.
Taste of the World
This year, Minute Burger developed their very first product campaign named Taste of the World as they want to please Filipinos with new taste of burgers and sandwiches.
Taste of the World reintroduces all four BIG TIME sandwiches and the origins where each burger had been taken from. Most importantly is the noticeable upgrade: all four have been enriched using a BRIOCHE bun. Tastier, creamier, and even more tender than the original oatmeal-sprinkled premium, BRIOCHE is greatly considered a better substitute for normal bread.
“The new Brioche buns supremely enhances the overall taste and presentation of all four BIG TIME sandwiches, making our premium burgers more inviting and mouth-watering,” Odie Dela Cruz, Brand Manager of Minute Burger said.
“As a brand, we always think of different and creative ways of fulfilling our Sulit Sarap Kasama promise to all our customers. Our Taste of the World campaign justifies our commitment to always surprise, delight, and excite our loyal customers with premium products that are within reach of every Filipino consumer,” Dela Cruz added.
With the quick service food industry moving at record-breaking speed, it’s clear that the brand wants to outrace some of its competitors. “We are proud that Minute Burger is the only quick service food shop that is serving a variety of sandwiches inspired by flavors that are popular in countries with established culinary reputation, topped by a premium bread that has been famous for ages,” he furthered.
Improved and better looking as ever, Taste of the World wants to take your taste buds on a food trip they have never been to before.
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