Young achievers with excellence in marketing and entrepreneurship were recently honored during the 7th Young Market Masters Awards (YMMA) 2001 in Makati City.

Mansmith and Fielders, Inc., the leading training and consultancy firm for marketing and sales, strategy and innovation courses in Asia, coined this prestigious awarding as part of their advocacy to encourage and inspire young individuals of today to be innovative entrepreneurs and outstanding brand builders.

Chiqui Escareal-Go, President and Chief Service Strategist of Mansmith and Fielders, Inc., said this year’s awardees were chosen based on specific cases and results of activities, projects and efforts they personally directed during the last 2 years under the award category they were nominated.


“Out of the 60 nominations we received, seven were selected because they were able to showcase their talents and competencies in creating value, which boosted their managed brands and leveraged industry’s standards,” shares Escareal-Go.
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Kristine Joanne Tang, Regional Brand Manager of Procter & Gamble, Neil Trinidad, Senior Global Brand Manager of Pond’s-Unilever Asia Private Limited and Jonathan Allen Yabut, Senior Product Manager, Urology Division of GlaxoSmithKline Philippines, all lived up to expectations as they were declared winners under the Brand Management category.

Meanwhile, Ilustre Estrada II, Country Marketing Manager of Procter & Gamble, and Christian Lim, Internet Solutions Category Head of Philippine Long Distance Telephone Company (PLDT), shared the honors under the Marketing Management category.


Julie Lee, Senior Brand Marketing Manager of Collins International Trading Corp., and Giovanni Bogasan, Business Development Manager of GQWEST Inc./Aquabest, were chosen under the Business Development category.

Bogasan explains, “To be a successful marketer, one should take the active role in shaping the market. If the company is not innovating, it’s dying.”

Escareal-Go cites more important values to being a YMMA winner, which include earning the respect of peers in the marketing industry. “Through the accomplishments of our awardees, we expect more nominations for the 2013 search, which is now open, to find out our 8th batch of YMMA awardees,” continues Escareal-Go.

The nominees are thoroughly back-checked by research giant TNS with Kantar Worldpanel and are screened by judges who are distinguished in their respective industries which include, Emily Abrera, Chairman of Children’s Hour and Cultural Center of the Philippines, Tennyson Chen, Chief Executive Officer of Bounty Fresh Group and Perry Morgar, President and Managing Director of Tupperware Brands Philippines, Inc.


The YMMA advocacy project is officially endorsed and supported by the Philippine Franchise Association (PFA), and the Philippine Retailers Association (PRA); with Businessworld and Philippine Daily Inquirer as print media partners, Microdata as AV partner and Abenson as platinum sponsor.

Disclaimer: This post is an official Press Release by YMMA. The author of this blog is not responsible to any of the content above.